KMI Research, Marketing, Metrics

KMI started as a marketing company in 1987, and within several years we added RESEARCH at the front end of our MARKETING plan process, and METRICS at the end. 

Why? 

Because research informs marketing strategy. It needs to happen for the most effective marketing plans to emerge. 

RESEARCH

Research

Marketing is much more than a clever headline, or a stunning web banner. It's a whole lot about HOW people think and behave...WHAT is important to them and WHY they believe... 

KMI discovers through RESEARCH.

MARKETING

Marketing

Research guides the KMI planning process...when we take a full assessment of your market share, potential, position...and, then choreograph strategy to perform. For nearly 30 years, KMI has composed STRATEGIC MARKETING PLANS to achieve goals and deliver results.

METRICS

Metrics

We keep SCORE as we work toward goals, passing by pre-determined milestones and benchmarks along the way. We measure progress at regular intervals as we move forward.

METRICS let us know how well we are doing, and give us opportunity to correct course if need be.

Meet the Owners of KMI
Robyn Kitson, KMI Owner

 

Robyn Kitson

People often comment to Robyn, who founded KMI in 1987, "You really love what you do, don't you? You literally light up when asked!" 

Well, yes! 

Robyn works with clients on figuring out the best research to do to uncover the insights and data to create effective marketing strategy and plans. She loves big picture thinking, and working with others who thrive on it, too.

What could possibly be better? 

Certified in MBTI Robyn Kitson is MBTI Certified

Stan Kitson, KMI Owner

 

Stan Kitson

When analyzing data, Stan dives deep to discover the many facets of the story data tells. He pours over research results to reveal evidence, create theory and enable forecasts. He can spend days (we remind him to eat!) - being absorbed in the tedium of the details. He loves it!

You see, Robyn excels at the big picture of creating strategy - the "macro" view; Stan at the detail that drives strategy - the "micro" view.

Together, they make a well-rounded team!

Certified in MBTI Stan Kitson is MBTI Certified

KMI WORK

We've had the privilege to partner in the growth of organizations for almost three decades.

KMI Client Sampling