Make Your Marketing Memorable!
KMI leads the planning process and works with leadership and marketing staff within your organization. We assemble a marketing strategy and planning team, and assess your market, review past marketing materials, fine-tune our perceptions of target markets, audience, potential and core competencies. We examine the competition and understand what drives value. We give a 360-degree view of your organization and the market. Marketing goals and strategies are created to advance the goals and objectives of your organization's overall strategic plan.
For several decades, KMI has incorporated an effective process in this order: RESEARCH, PLAN, CREATE, DO, MEASURE. With research in hand, we strategize the marketing plan. When the plan is complete, the strategy for creative practically writes itself!