KMI Research - Real Insights Real Quick!

"It is a capital mistake to theorize in advance of the facts. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."

Sherlock Holmes

Look close. Differentiate. Understand perceptions and position. Explore needs and wants. Observe behaviors. Appreciate lifestyle and social groups. Study trends. Predict and forecast. At KMI, research is a FAVORITE part of our job!

Research not only informs decisions, it pays for itself every time.

ONLINE FOCUS GROUPS

You are in the right place! Contact KMI to help you. With KMI "Get Real" Online Focus Group Communities, you have REAL conversations for REAL insights in REAL time that result in REAL answers REAL quick!

KMI Research - Real Insights Real Quick!

REAL Insights REAL Quick!

 

Real Market Insights really quick!

KMI "Get Real" Online Focus Groups | Communities

Oftentimes, you need an insightful QUICK consumer read: 

  • What do my stakeholders really think of this idea? How great is need?
  • Why would the leaders of this community value what we offer? What are the key issues we need to focus on to deliver desired impact?
  • How do we engage mid-tier donors?
  • What are opinions statewide amongst those most qualified to share on the topic? How do we jump-start a productive conversation?
  • How are my clients really feeling about our latest program?
  • What are our members really hoping to learn at our conference? Why?

Today, it’s easier than ever to find out...quickly. 

Research that’s flexible. Agile.

In REAL time.

Plan Your "Get REAL" Community

  • WHO is it for?
  • WHAT is it?
  • WHERE
  • WHEN
  • WHY

KMI

Your online focus group community can be any group who share certain characteristics (age, demographic, life style...you choose), and any size (15, 25, 40...your choice) who can share the insights you need.

KMI

It’s an online focus group where KMI and you ask questions and probe to learn opinions, perceptions and awareness. There’s no travel and it’s affordable. Access activities simply by logging in. 

KMI

Online, in a secure and exclusive -- just for you and your online community -- social environment. Use of the system is familiar, and intuitive.

KMI

Anytime you choose. The length of your session can be for 3 days, one week, 10 days...you might wish for 2-day quarterly check-ins... your choice.

KMI

You want REAL insights REAL quick!

KMI engages the people in your online focus group community who can provide the valuable insights you seek. Examples include:

You and your Board of Directors have been debating for some time about whether to build a new facility in an underserved part of the community.
Dig deep! With a “Get Real” Community, you can achieve a high-level discussion where key stakeholders can share what they think about important issues to your organization. With various focus group activities, everyone speaks up throughout and you can learn candid opinions on the issues and nuances that an in-person meeting may not effectively accomplish.
You have just completed a staff-wide strategic planning process, and the plan has recently launched. Shortly into it, you want to clearly understand impact and staff progress.
Reach out to staff with a “Get Real” Community. They will appreciate that you care how the rollout has affected their lives at work and that it is having the impact intended. Plus, you’ll become acutely aware of what’s working well and what’s not...with time to correct...and opportunities ahead to reach out again.
Donors have been generous. But you wonder how much they connect with the impact of your nonprofit’s programs within your community. You need to discover what’s most important to them and why.
So ask the selected group who can inform you with a “Get Real” Community. Most will enjoy participating as they believe in what you do. Just think of what you can learn when they can share with you their opinions and levels of awareness. Because they give to other nonprofits as well, their giving experiences and perspectives may produce ideas you can bank on.
You have a treasure trove of volunteers. Why do they do it? What more do they hope you’ll ask them to do?
Inquire! They’ll be grateful you did. Sometimes organizations have volunteers they depend on, but have never asked them about how they might like doing something additonal — like donate, or remember your nonprofit in their will. An online focus group can begin the discussion in a non-threatening way and enable participants to share in a small group on behalf of the whole group. They can enlighten you to desires and help you plan.
You are looking to expand your market and wonder the potential of, for example, the Millennial market.
With KMI's “Get Real” Online Community, you achieve real insights real quick! KMI will help you find, recruit and build a targeted online community so you can engage them directly to seek the market information you seek.
You always reach out to Customers and Clients because it’s extremely important to do!
Doing research with your customers or clients provides insights that pay for itself every time with the strategic marketing plans it informs. It’s a given! Plus, people important to your organization love to be asked their opinion. Try it.

Customers, Prospects, Members and Donors have opinions you want to understand!
Contact us now, we'll learn what motivates them!



Personal Interviews

One-on-one. Personal. KMI starts conversations...and interviewees share. In fact, they are pleased to be asked their thoughts.

KMI Conducts Personal Interviews
KMI Research - Real Insights Real Quick!

Learn what they truly think.

In business, you need to understand what those most important to your organization's success think. KMI does the asking for you in one-on-one personal interviews we conduct on your behalf.

Whether it be checking with employees individually about a strategic plan they play a role in, or clients you serve who you want to make sure are completely satisfied with how your company treats them. Perhaps your nonprofit wishes to reach out to the people served to learn the outcomes of your programs in their lives. In the decades that KMI has been conducting personal interviews, we hear honest and candid responses to the questions we ask. Truths are revealed that accurately point to areas for attention and address. Our interviewees like it that you ask; and KMI is able to achieve the candor in their responses you need.

Research using Personal Interviews reveal valuable truths to guide growth.

Research Gets to the Heart of the Matter

  • WHO is it for?
  • WHAT is it?
  • WHERE
  • WHEN
  • WHY

KMI

KMI conducts personal interviews for organizations when they need insights from people close to the organization and need a third party to ask the questions. Because KMI is performing the interview, the interviewee is more inclined to give honest feedback. Interviewees might include employees, clients, key stakeholders...

KMI

Personal interviews are one-to-one...KMI and the interviewee. It's personal. The interviewees are people your organization cares about, and their opinions and insights help guide strategy. 

KMI

KMI meets with each one personally, via phone or in-person, to ask important questions.

KMI

Anytime, of course. It's particularly useful as strategy unfolds to see "how are we doing" at various benchmarks, or when there is a change in your organization, or to understand your organization's performance amongst a specific group.

KMI

Achieve candid, truthful feedback.

There is much value to a third party expertly conducting interviews. In our experience, the interviewee is willing and pleased to be asked his or her opinion. That shines positively on the organization. It's a win-win.

Wonder what stakeholders really think?
Contact us now, we'll help you find out!

Data Analysis

Ginger Rogers: "Remember, I had to do everything Fred did, only backwards and in high heels."

Data Analysis Brings Research to Life
KMI Research - Real Insights Real Quick!

Research results tell a story you need to hear.

Data VisualsKMI crunches numbers to tell your story, discover trends and forecast. Storytelling with data provides insights to adventurous possibilities and paths to revenues. It provides evidence of what is working, or not working. It points to opportunities to explore, and best of all, it helps guide in developing goals, strategy and plans going forward. With data from research in hand, you learn valuable gems of knowledge that inform direction. At KMI, we believe research pays for itself every time. It takes a lot of assumption out of the equation. The data tells a story you need to hear!

KMI examines data...dives deep...discovers!

  • WHO is it for?
  • WHAT is it?
  • WHERE
  • WHEN
  • WHY

KMI

KMI loves analyzing the stories data reveals and works with clients interested in expanding markets, understanding target audiences and finding more like them, discovering trends, forecasting, planning, growing revenues, and more.

KMI

Data analysis is the process of identifying, organizing and cross-tabbing data in order to answer or gain insights into specific questions. Data may reside in many various places and may be qualitative, quantitative, anecdotal...or a combination of intelligence you wish to use. 

KMI

KMI collects data from a variety of sources. Clients have provided data for us to analyze, or we create it from our own research, or find our data from credible secondary sources...

KMI

Organizations call KMI when they have compelling questions to answer, such as: "How do I expand my market geographically?" Or, "How do I locate those with life styles like my best customers?" Or, "How can I forecast more accurately who in my donor base is ready to give more?"

KMI

Analysis of data guides strategy.

When organizations wisely decide to review, dissect, investigate, survey, study, explore, examine and understand information important to their organization from the snapshots over time research provides, they are best informed to make sound strategic decisions moving forward.

There's treasure hidden in your customer, member or donor data.
Contact us now, we'll help you discover it!

Data Analysis reveals stories now that help guide a great tomorrow.